How it works

Three layers between your list and a booked call.

FlowTrade ships the parts generic cold-email tools push onto you. Verified leads, vertical-specific sequences, and the deliverability that keeps them landing — wired together so the only thing left for you is the close.

Built around what already worked: 22 calls booked in 30 days on a 50-business commercial-cleaning list.

01

Verified vertical-specific lead lists

Before sequences can run, FlowTrade pulls the businesses themselves — pre-fit against your vertical, region, and the decision-maker roles you actually need on the call.

  • Pre-fit to your tradeLists are shaped by what's already worked in that category — commercial cleaning, HVAC + landscaping, pest control, plumbing. Not a scraped contacts dump.
  • Decision-maker roles addressedNames route to the people who actually sign vendor contracts: owner, facility manager, operations director. Marketing and shared 'info@' inboxes are excluded.
  • Region & city targetingYou pick the city or region in the intake form. The list scopes to that geography — not a national dump you have to filter yourself.
  • Preview before launchYou see the list before sequences go out. Names, cities, websites, the role being emailed — and the reason each prospect fits your ICP.

Region + niche live on the intake form — no separate campaign setup screen.

02

Pre-loaded 3-step sequences

Three emails, written for the trade, ready to send on day one. A pain-point opener, a social-proof follow-up, and a low-friction breakup — so a 'no' still gets a graceful exit.

Email 1 — openerPain-point opener
Opener
From:Outreach · FlowTrade
Subject:Quick question about your North Loop office cleaning

Hi {{firstName}} — noticed you've been coordinating office cleaning across several tenant floors recently. Most operators we talk to name the same pain: after-hours shifts, last-minute coverage gaps, and a vendor list that's hard to keep current. If any of that sounds familiar, would a 15-minute walk-through of how two of your neighboring property teams run it be useful?

howItWorksPage.layer2.sequences.1.sampleHeadingSocial-proof follow-up
Follow-up
From:Outreach · FlowTrade
Subject:Re: Quick question about your North Loop office cleaning

Following up — we're helping two of your neighboring property teams (Lincoln Yards and Lakeshore Tower) cut their cleaning program costs by roughly 18% while adding twice-monthly deep cleans. No SDR dust, no retainer — just a tighter roster and a pre-built cleaning cadence. Worth a quick look?

howItWorksPage.layer2.sequences.2.sampleHeadingLow-friction breakup
Break-up
From:Outreach · FlowTrade
Subject:Should I close the loop?

Last note from me — if office cleaning isn't a priority right now, I'll stop here. If the timing is just off and you'd like to revisit next quarter, reply 'later' and I'll re-open the conversation when you're ready.

03

Deliverability engine

Generic cold-email tools push the deliverability problem onto you. FlowTrade owns it end-to-end so your domain doesn't take the hit — and your emails keep landing.

  • Domain warmupSending domains ramp their volume over weeks of human-tone emails — building sender reputation before any campaign touches them.
  • Sender rotation across providersEach campaign sends from a rotating pool of warmed domains across providers. No single domain ever bears the brunt.
  • Pre-send spam checkEvery email passes a content + DNS check before it leaves. Subject lines, link domains, body copy — all scanned for spam triggers.
  • Your primary domain stays out of itFlowTrade owns the rotated sending infrastructure. Your company's primary inbox never sends cold email, so a campaign going sideways can't torch your reputation.

Pre-send spam check + sending-domain offload keeps your primary inbox reputation untouched.

What this looks like in production

A 2-person cleaning team booked 22 calls in 30 days.

Same three layers, running against a 50-business commercial-cleaning list in the Midwest. Verified list, three-step vertical sequence, deliverability engine running underneath. The team stayed on jobs; the campaign did the prospecting.

28%Reply rate
16Interested replies
22Calls booked (30 days)
$1,650Avg. monthly contract
I was sceptical that email would work for cleaning. We signed three of the booked calls inside week one — two are now on monthly contracts. The system did the prospecting while we ran jobs.
— Mike R., Founder · Verde Commercial Cleaning

See it run against your niche and region.

Drop your details and we'll scope a preview list for your trade + geography, load the matching sequence, and dial in the deliverability profile — usually inside a single working session.

Book a 20-minute demoCompare plans